• Primo is aggressively pursuing business growth for the remainder of the year, addressing economic challenges and market changes by leveraging its strengths in PRIMO ALL IN ONE SERVICE to capitalize on potential business opportunities.
  • Creating new market opportunities to increase revenue through the Living Service, Brokerage, Engineering sectors in Phuket and the EEC.
  • Showcasing comprehensive engineering services including design, project management, construction, and decoration, with a focus on Turnkey Projects in Phuket and the EEC by UPM, UNO Construction, UNO Homecare, and Wyde Interior.

Mr. Surin Sahachato Phokanant, CEO of Primo Service Solution Public Company Limited (PRI), a provider of comprehensive modern real estate services, stated that the Thai economy in the second quarter of 2023 faced challenges from overall growth rates, household debt issues, and the impacts of a volatile global economy, particularly affecting export-oriented businesses. Although export figures show a positive trend, uncertainty remains high due to the effects of Reciprocal Tariffs, as well as tourism-related businesses that must accelerate growth in tourist numbers according to plans, impacting both hotel and restaurant businesses. The number of foreign tourists in the Short Haul segment continues to decline, and there are oversupply issues due to reduced purchasing power. Meanwhile, the real estate sector continues to face pressure from a large inventory of unsold properties, credit issues, and overall economic conditions affecting customer income, leading some customers to delay purchasing decisions.

Primo is committed to achieving its performance targets for the second half of the year, with a business plan titled Driving to 2025 Goal aimed at generating revenue of 1.85 billion baht, focusing on three key operational pillars:

1. HARVEST: Creating opportunities in new markets, such as Phuket, through the company's Brokerage, Living Service, and comprehensive construction sectors, providing full real estate buying, selling, and leasing services to meet the needs of both domestic and foreign investors looking for residential properties and investment real estate, including property management and resident care services, leveraging the strengths of its comprehensive engineering and construction business (UPM) to undertake Turnkey Project management.

2. QUALITY: Restructuring the organization through three business groups: Living Service, BROKERAGE, and Engineering to enhance service efficiency, delving into details that meet the expectations of diverse customer groups, while focusing on improving service quality through three aspects: PRIMO DNA-Happy Maker, driven by customer satisfaction, and continuous team development to deliver the best service standards.

3. DIGITAL TRANSFORMATION: Elevating the organization with digital innovations through Primo Robot, a robot innovation for residents' convenience, led by Primo Delivery and Primo Cleaning, along with the Primo Plus application designed to enhance living convenience in projects, acting like a personal assistant on mobile devices. Additionally, AI systems are utilized to develop intelligent Chatbots and Agents to assist residents with inquiries, maintenance requests, space bookings, and service recommendations 24/7, continuously learning to improve service alignment.

At the same time, the company sees opportunities to create jobs across all business groups, particularly in the Living Service group, which manages buildings and juristic persons, where there is still significant market potential and annual growth. In the remaining months of this year, the company will expand specialized services, such as Pet Friendly Services, and integrate IoT systems, along with delivery and cleaning robots, as well as additional services like Pest Control and Landscaping.

For the BROKERAGE group, which focuses on sales and leasing of real estate, there is continuous expansion, especially among foreign clients in high-potential locations like Phuket and the EEC, targeting Long Stay, Co-Living, and Smart Home segments to expand the market in these areas. The Engineering group, focusing on construction, renovation, interior decoration, and furniture business, emphasizes professionalism in the team to meet the demand for interior design (Wyde Interior) and renovation and home care services, which remain in high demand for the rest of the year.

“Primo leverages its comprehensive engineering service strengths as a foundation to drive business, pushing Uno Construction and Uno Homecare to undertake comprehensive construction projects, including project management, construction control, and project renovations in both Phuket and the EEC,” said Mr. Surin.

Primo is moving forward to enhance revenue in the second half of the year by setting two key goals while entering new high-potential markets in both Phuket and EEC with a comprehensive business approach covering sales, services, and construction, addressing the needs of customers for both high-potential condominium locations and luxury Pool Villas.

Primo Service Solution Public Company Limited (PRI) is a leading provider of comprehensive real estate-related services in Thailand, with over 13 years of experience, currently operating under three main business groups:

1. Upstream Business Group – Pre-Living Services, including consulting and construction project management services, architectural design, structural engineering, construction control, and technical consulting services.
2. Midstream Business Group – Living Services, including management services for condominiums, housing estates, shopping malls, buildings, and offices, luxury condominium management, residential property management, and service apartments, comprehensive real estate buying, selling, and leasing services, investment partner sourcing, marketing consulting services for real estate businesses, personal assistant services for foreigners, and technology development for services and living technologies.

3. Downstream Business Group – Post-Sale Living Services, including interior design and decoration services, comprehensive contracting services, cleaning services, building management, and distribution of home and living decor products in a lifestyle format.